About The Sands
As a master-planned super regional centre, The Sands Pāpāmoa Beach is a landmark metropolitan destination, setting a new standard for mixed use lifestyle developments.
Stage One is now open with Stages Two and Three planned to open in 2026. Mitre 10 Mega is confirmed for Stage Two as the anchor tenant and will incorporate store of the future concepts.
The People behind The Sands
Behind The Sands Pāpāmoa Beach is established developer Bluehaven Group who regard the project as a ‘once in a generation’ opportunity and are thrilled to see Stage One open in November 2024.
With a legacy spanning nearly thirty years, Bluehaven Group stands as one of Tauranga’s foremost land developers. Beyond Tauranga, the Group has a track record of delivering exceptional and large-scale projects across New Zealand, with a wealth of experience and a commitment to excellence to every development.
Their experience includes meticulous design and preplanning, robust delivery management, and a strong focus on post-development processes.
Bluehaven Group also recognises the importance of sustainability for the success of their business. Their response to sustainability is anchored around a focus of people, environment, operations, financial performance, partnerships and communities.
Bluehaven Group is the company behind these development initiatives, many of which neighbour The Sands:
Golden Sands – Bluehaven Group have introduced over 2,300 new houses plus roads and recreation reserves to the Golden Sands community
Excelsa Centre – Suburban centre encompassing 20 tenants providing a range of outlets including health & beauty, dining, supermarket, office, retail, cinema and veterinary services
Whitiora Health Centre – Neighbourhood centre encompassing 5 tenants providing health and wellness services to the community
Wairakei South (currently in the planning process) – future urban growth area encompassing 330ha with plans for 2,500 homes plus a range of employment opportunities
"We have been strong advocates for Pāpāmoa East since we embarked on development in the region. Fundamental to our development philosophy has always been the establishment of this sub-regional Town Centre in the heart of Golden Sands so that we could support those who live along the coastal belt and the wider Bay of Plenty area,”
Nathan York. Bluehaven Group Chief Executive
“Convenience, quality and prominence for our fast-growing community has driven decision making as we’ve sought to lay the foundations for one of the most significant and far reaching commercial hubs in the Bay of Plenty on completion. Already there are 115,000 people who live within 20 minutes of The Sands Pāpāmoa Beach and that number is forecast to grow by over 25% in the next decade,”
